The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.

Titolo

The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.

Descrizione

Title from PDF of title page (viewed, Nov. 12, 2020)
This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

Editore

Springer,

Data

Autore di contributo subordinato

SpringerLink (Online service)

Relazione

https://link.springer.com/book/10.1007/978-3-030-26350-8

Formato

1 online resource (xxi, 435 p.)

Lingua

eng

Tipo

a

Diritti di accesso

Publisher's Web site. Access restricted to the University of Catania community.

DOI

10.1007/978-3-030-26350-8 doi

ISBN

9783030263492
9783030263508 (electronic bk.)
3030263509 (electronic bk.)
9783030263492

Files

2020_Book_TheAverageConsumerInConfusion-.pdf

Citation

Laustsen, Rasmus Dalgaard., “The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.,” Lex e-books - Collana, ultimo accesso il 23 dicembre 2024, http://ebooks.unict.it/omeka/items/show/584.