The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.

Title

The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.

Description

Title from PDF of title page (viewed, Nov. 12, 2020)
This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

Publisher

Springer,

Date

Contributor

SpringerLink (Online service)

Relation

https://link.springer.com/book/10.1007/978-3-030-26350-8

Format

1 online resource (xxi, 435 p.)

Language

eng

Type

a

Access Rights

Publisher's Web site. Access restricted to the University of Catania community.

DOI

10.1007/978-3-030-26350-8 doi

ISBN

9783030263492
9783030263508 (electronic bk.)
3030263509 (electronic bk.)
9783030263492

Files

2020_Book_TheAverageConsumerInConfusion-.pdf

Citation

Laustsen, Rasmus Dalgaard., “The average consumer in confusion-based disputes in European trademark law and similar fictions / Rasmus Dalgaard Laustsen.,” Lex e-books - Collana, accessed December 23, 2024, http://ebooks.unict.it/omeka/items/show/584.